The years 2020 and 2021 saved the footprints of COVID-19 pandemic situations in every industry including clothing, apparel and fashion manufacturing. Financially, socio-economically and commercially, the pandemic crisis led clothing manufacturing companies to consider more deeply on survival tips. In a prospective manner, they have been seeking methods to adapt their production cycles to 'new normal'.
After the outbreak, reduction of consumers’ demands in shirts and garments, cancelled orders from globally-known brands, long-lasting lockdowns in sourcing countries over Southeast Asia and the furloughing of millions of textile workers have become the most urgent problems to be tackled globally.
Yet, new survival paths have emerged to conform with the needs of sustainable shirt production. Establishing digital working and fair platforms, designing online clothing services, manufacturing smaller quantities of items per order became immediate actions taken by shirt manufacturers. Creating seasonless trends and working on the rearrangement of supply chains are several of those long-term solutions.
Our article will reveal the pinpoints of sustainability in clothing manufacturing and how Turkey competes for the forthcoming trends.
PROS OF TURKISH CLOTHING MANUFACTURERS DURING PANDEMICS
Recorded by MDS Transmodal (2020), Turkey stands as the thirteenth greatest exporter of fashion goods and textile fibers. Closely following other global sources like Thailand, the USA and Pakistan, Turkey enhances its capacity by rising local manufacturers. Economically, the clothing manufacturing industry dominates commercial rise via its high-standard production, wide distribution channels and environmentally friendly infrastructure.
Regarding the 2021 report of the Turkish Exporters Assembly, the apparel and clothing industry figured 12.867.653.000 US$ during the first and second quadruples to become the second-largest sector in industrial production. Notwithstanding the financial crisis and pandemic situation, this economic power of clothing source is not a result of chance. Hi-tech solutions in fabric design, good quality yarn fibers produced of cotton and blended materials and high-level production lead to success.
The availability of sea, air and land transportation to Europe, the Middle East and the Mediterranean countries brings out cost-effective distribution and logistics services for retailers. Still, in the pre-accession process to the EU, Turkey is integrated into relevant legislation about the free movement of goods. Foreign clients of clothing manufacturers may have the benefits of tax exemptions and low-cost shipping advantages especially in 19 free trade zones located at various ports and land borders of Turkey.
DIGITAL SOLUTIONS FOR SHIRT PRODUCTION
IN PANDEMIC SITUATIONS
By uprising COVID-19 cases all over the world, partial and full lockdowns compelled textile manufacturers to recuperate working conditions. Home-based services, use of virtual platforms have mitigated rough conditions of crowded and face-face gatherings. In that sense, employee roles have changed to offer online clothing services. In a similar way, clients and suppliers have been invited to try virtual solutions to track designing, production and shipping services. Fashion fairs and expo organizations started to be held online by global brands.
Design office meetings with the client moved to digital platforms to exchange digital sampling and sketches via online tools. Online clothing companies like Dora comply with global standards to fulfill customers’ needs using those innovative business models.
CHOOSING A SHIRT MANUFACTURER
FOR YOUR PRIVATE LABEL
DURING COVID 19 PANDEMICS
Companies launching a new brand or repositioning their existing brands usually seek high-level shirt production services. As fabric and shirt designs display visual identity overtly, shirts become a part of different collections. Becoming promotional materials, uniform tops, or trendsetting apparel units, they require steady procedures completed on time, even at pandemic chaos.
As one of the leading shirt manufacturing companies in Turkey, Dora pioneers shirt design and private labeling with its digitalized services. Full interaction with customers is needed in order to select the most appropriate yarn, pattern, color palette and design cut. During uneven times like the COVID outbreak, these precise measurements should be done by uninterrupted work of shirt designers so as to avoid retentions and cancelling.
In addition, the flexibility of shirt production systems in making smaller quantities ready will bring in new orders. Being one of the rising online clothing companies in Turkey, Dora has the capacity to manufacture shirt collections in smaller quantities, yet offering a wide scale of 10.000 fabric options to select.
To follow up timeless fashion trends adapted to changing requirements of the COVID-19 term, take a glance at DORA GİYİM services...
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